"I Can't Afford a Coach"

 

Another thing I hear/see a lot of when discussing coaching opportunities is "I can't afford a trainer/coach/gym membership."

A lot of things are more expensive right now due to inflation, we get it.  Expenses are definitely up.

That's the key phrase - expenses are up.

That's the mindset problem.  People want to view a coach as an expense rather than an investment.

Before we get too far into this limiting belief, let's take a look at the definitions of each term first.

Expense: (source)

• Cost or charge.
• A cause or occasion of spending.
• The act of expending or expenditure.

Investment: (source)

• The investing of money or capital in order to gain profitable returns, as interest, income, or appreciation in value.
• A particular instance or mode of investing.
• A thing invested in, as a business, a quantity of shares of stock, etc.
• Something that is invested; sum invested.
• The act or fact of investing or state of being invested, as with a garment.
• A devoting, using, or giving of time, talent, emotional energy, etc., as for a purpose or to achieve something.

The last part of the last definition of investment is key here:  as for a purpose to achieve something.

When you look at a coach as an investment rather than an expense, then your perspective changes.

Why not invest in your current AND future health?

Can you afford not to make this investment? Can you afford future possible medical expenses after making poor health choices and/or neglecting your health (both mentally and physically)?